Brand Background

“Shanghai in the 1930s, a period of embracing Western lifestyles, witnessed the emergence of a Chinese food brand in typical Western seasonings: MALING. At the same time, it was also a golden era for Peking opera, with Mei Lanfang representing MEI school art flourishing. In 1930, Mei Lanfang’s visit to the United States further brought Peking opera and the MEI school art beyond the country’s borders.

Shanghai MALING and the MEI school represented by Shi Yihong both embody the spirit of ‘As proud and resilient as plum blossoms in the frost and snow.’

This collaborative series of activities is not only a fusion of national art and products but also a collision between traditional Chinese aesthetic elements and modern trends. It is an opportunity for both to serve as pioneers in their respective fields, opening new doors for the Chinese people to the world.”