Web Design – Online order portal
Menusifu
Menusifu is a company focused on providing the next generation of intelligent systems for the catering industry, it defines itself a combination between food, tech, and life. It utilizes a POS system that brings menus to life and makes the order process more convenient, easier, and faster.
This project is a responsive web design of a B2B self-order CRM system (both online ordering portals and mobile self-order portals) to allow the customer to order remotely from either their laptops or phones for dine-in, delivery or pickup services in real-time, as their personal kiosk.
Software: Axure RP, Adobe PS
Design Problem
Business Goal
Menusifu offers a conduit between restaurants and customers. Through their service, customers and restaurants can be provided with many useful features such as displaying beautiful pictures with prices, reviews and ranking information and fashion user experience brought by touch-screen ordering while serving. With Menusifu POS system, orders could be processed very fast. However, we have observed that one critical factor a!ecting customer satisfaction is whether they are ordering online and how they can manage their account online. Currently, customers came to the restaurant, ordering food, eat and leave, restaurants have a low turnover rate. A more customized eating experience should be provided, no matter in the restaurants or outside the restaurant. How to improve the e#cacy of their communication products, thus making restaurants as service providers more successful and competitive in their market and the customer more satisfied with the service?
As a B2B e-commerce marketer, in order to increase their sales and strengthen customers/clients relationships, Menusifu’s current market strategy is to”launch an online food ordering platform providing catering service experience, thus convert more restaurants as service providers and potential business customers to their business.
Therefore, Menusifu was considering revamping their business model to create a self-order CRM system (both online ordering portals and mobile self-order portals) to allow the customer to order remotely from either their laptops or phones for dine-in, delivery or pickup services in real time, as their personal kiosk.
Design Process
User Research
Target Users:
- Young Chinese customers in the US.
- Chinese tourists who are currently visiting the US.
- Busy office workers/managers who don’t have time out for lunch.
- American customers who love Authentic Chinese food.
Persona analysis
Competitor Analysis
Menusifu online order allows hungry customers to order directly from the restaurant’s website. Menusifu’s online ordering portals are all-inclusive for restaurants. From tempting food photos to a simple customizable order page, The online order system makes it easy for your customer to fulfill their desires. There are many other competitors in the US market. One group could be defined as online ordering platform such as Seamless, Eat24, Delivery.com, and UberEATS; while another group could be defined as IT POS system competitors such as LAVU, NCR silver, Shopkeep, advantech, FotoDish (App), intuit payment, etc. We found that although other online self-order competitors did great jobs on their UX design among the market, Menusifu has its holistic service. Since Menusifu’s main target audiences are Chinese, besides Apple Pay, Google Wallet, and Android Pay, the integration of WeChat Pay and Alipay also attracts many Chinese who are currently visiting USA, no matter on a business trip or as tourists.
Hypotheses
We will create several features for those personas in order to achieve a more convenient, faster checkout experience.
Those features should be included:
- Clean, minimized order page
- Easy to edit, customizable dashboard
- Re-order function in dashboard
- Review & Rating function
- Loyalty Program management
- etc.
Information Architecture
UI screenshots
Desktop
Mobile
display
